Abstract
Contents: Preface Introduction, Andreas Gebesmair Structures and strategies of the transnational music and media industry: Global strategies and local markets: explaining Swedish music export success, Robert Burnett The corporate strategies of the major record labels and the international imperative, Keith Negus One planet - one music? MTV and globalization, Keith Roe and Gust de Meyer Beyond the transnational music industry - the global use and abuse of popular music: Sampling the didjeridoo, Susanne Binas Race, ethnicity and the production of Latin/o popular music, Deborah Pacini Hernandez Popular music in ex-Yugoslavia between global participation and provincial seclusion, Alenka Barber-Kersovan Globalization - localization, homogenization - diversification and other discordant trends: a challenge to music policy makers, Krister Malm Music policy between safeguarding and chauvinism, Alfred Smudits Approaches and methods: popular music research between 'production of culture' and 'anthropology': Up and down the music world. An anthropology of globalization, Joana Breidenbach and Ina Zukrigl Globalization and communalization of music in the production perspective, Richard A. Peterson Measurements of globalization: some remarks on sources and indicators, Andreas Gebesmair Hubert von Goisern's Austrian folk rock: how to analyse musical genre?, Harald Huber Index.
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