Abstract
Time becomes the benchmark that defines a company’s strategic behaviour, extensively revamping the entire company by reinterpreting the time dimension in a different, extremely dynamic context. Marketing activities always presuppose time-based competition. From a marketing perspective, oriented to analysis of the competition, time-based competition can be defined as a strategy based on immediate response to the customer’s needs. In the competitive conditions of over-supply, the time dimension, as it is indicated by time-based competition, is of great significance for the measurements and characteristics of performance measurement systems.
Highlights
The most characteristic features of today’s competitive scenario are: globalisation; changing space relations of competition[1]; a dynamic conception of competition; a growing complexity of products and processes; hypercompetition; accelerating technological innovation; rapid imitation of innovations; shorter lifecycles of products and technologies
In the competitive conditions of over-supply, the time dimension, as it is indicated by time-based competition, is of great significance for the measurements and characteristics of performance measurement systems
In order to resist the thrust of global competition, companies must be able to cross the threshold of globalisation where the temporal horizon is concerned, because they are fighting a daily ‘battle against time’
Summary
The most characteristic features of today’s competitive scenario are: globalisation; changing space relations of competition[1]; a dynamic conception of competition; a growing complexity of products and processes; hypercompetition; accelerating technological innovation; rapid imitation of innovations; shorter lifecycles of products and technologies. As global markets develop, new models are introduced for the planning and realisation of products that use the same components in different manufacturing processes (modularity of production4), achieving important economies of scale.
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
