Abstract
This case study examines the air cargo industry in Hong Kong, where an electronic trading network was launched by four international airlines with considerable success in the mid-1990s. Two key factors explain the success. First of all, the electronic network limited its service to preserve carefully the distribution of power among the stakeholders. Secondly, the system roll out took advantage of the four founding airlines' local strongholds as points of departure. The case study also addresses the possibilities of extending the network into a full-scale electronic market for Hong Kong's air cargo community.
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