Global Fandom

Abstract

This dissertation is a case study of the dissemination and circulation of Japanese popular cultures in the U.S., specifically focusing on the collective reception practices of individuals who identify as fans of Japanese animation, comic books, and video games. The key questions driving this project are: what difference does it make that young Americans are consuming popular cultures that are 1) international in origin and 2) specifically Japanese in origin? To answer these questions I carried out ethnographic research – such as subject interviews, questionnaires, and participant observation – to understand the significance of young adults‘ interest in Japanese animation and comic book works (usually referred to as ―anime‖ and ―manga,‖ respectively). In response to my ethnographic investigation of U.S. fans‘ practices and experiences, I argue that many young Americans use their practices of consuming and circulating these international popular cultures to transform their immediate social landscapes, and therefore, their social and national identities as well. I also draw on methodologies from a variety of disciplines, pairing ethnographic fieldwork practices with audience reception and fandom studies, transnational media studies, and book studies approaches in order make connections between the social, cultural, performative, and national dimensions of Japanese popular culture fandom in the U.S. In addition to exploring subjects‘ relationship to the texts they consume, I also target the embodied spaces and processes by which Japanese popular culture is actually circulated and experienced by local U.S. audience groups. In doing so, I strive to follow the ―digital life‖ Japanese popular culture has taken in its jump to English-language translation world-wide and the significant role fans have played in facilitating unofficial