Abstract
Digital technologies cover an increasing number of areas of life, and therefore the digital revolution has a great impact on the economy both globally and nationally. An increasing number of digital companies are emerging in sectors of the economy using their own new business models and business processes, which distinguishes them from other market players and provides new competitive advantages. In this context, the survival of long-established companies in the market depends on factors such as the willingness to adapt to new models of customer relationships, change the production and value chain, and redefine their relationships with all stakeholders, introducing new technologies into these processes and creating its own innovative products and tools for business optimization. Innovation and new business models driven by the digital transformation of the economy can directly drive long-term growth and help address resource constraints.
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