Abstract
Although there are annual reports on global competitiveness of nations from the World Economic Forum at Geneva, there is little evidence that the information has been analysed to identify trade possibilities among nations or synthesised into a framework to evaluate such opportunities. While there are Canadian studies that identified commercial possibilities in ASEAN, the research methodology focussed on interviewing Canadians doing a business in ASEAN member states, and the industries identified have been almost the same. This research adopts global competitiveness as a comparative advantage framework to identify a comprehensive range of trade opportunities between Canada and ASEAN, focussing on and comparing 12 industrial areas. The results show four ASEAN market segments where Canadian firms could offer products and services, ranging from all industrial areas with Cambodia, Laos, Myanmar and Vietnam to limited industries with Malaysia and Singapore. The analysis shows promising business opportunities in ASEAN and makes recommendations about where Canadian firms could thrive.
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