Abstract
In two studies, we examined the association between global citizenship identification and willingness to protest a corporation. In Study 1, participants rated their degree of identification with global citizens, read about an ethical or unethical company, and rated willingness to protest the company. The results showed that identification with global citizens was positively associated with willingness to protest an unethical, but not ethical, company. In Study 2, participants read about an ingroup (or outgroup) company committing unethical actions against an ingroup (or outgroup) country. The results showed a general trend of highly identified global citizens endorsing willingness to protest. When the ingroup was harmed, low identified global citizens endorsed protest behaviours when an outgroup was the perpetrator, but not when an ingroup company caused harm. Together, the results support the notion that social justice, as reflected in willingness to protest, is a component of global citizen identity group content.
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