Abstract
Influencers, You tubers, opinion leaders, social network, social media, message, hashtag, share. These words are around us. We have become international, now we are a global country that cannot influence many aspects. The present generation cannot imagine life without social networks. The research focus on intergenerational comparison of the perception of social networks. We aim our attention at gender factor in Y generation. Generation Y, is the demographic group following Generation X. This generation as known as internet generation (iGen), Net generation or Generation 9/11. Generations Y are mostly baby boomers, children born in post-war years. It is generation who have used Information and Communication Technologies (ICT) since childhood. The aim of submitted paper is found out answers to two questions and confirm or reject the hypotheses. Two questions are how long have respondents spent time on the Internet? And what they use social networks? We have set a null hypothesis and its alternative. Null hypothesis is gender factor affects the perception of social networks. Alternative hypothesis is Gender factor does not affect the perception of social networks. We used to confirm or reject the hypothesis Chi – Square test via MS Excel. We expect gender factor affects the social networks.
Highlights
In recent decades, globalisation has struck with unprecedented power
Researchers have focused on social media
Social networking sites and their impact on education, purchasing and employment decisions have become a priority for many research projects
Summary
Globalisation has struck with unprecedented power. The world has shrunk. There are social media coming into this. Terms such as Facebook, YouTube and others are increasingly mentioned by the marketing and PR staff. Null hypothesis is gender factor affects the perception of social networks. Alternative hypothesis is Gender factor does not affect the perception of social networks. We expect gender factor affects the social networks. The Dictionary of Foreign Words defines the notion Medium as a mediation agent, environment, as person arranging information and, as mass media printed (for example: newspapers, magazines) as well as electronic (radio, television and internet), mass medium. Mass media means of communication and institutions that are able to produce in the large scale public notification and distribute it towards the scattered, varied and individually unnamed public
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