Abstract

The modern economy has imposed challenges that require ongoing knowledge management. This is of particular importance in the consulting sector, which must have advanced knowledge and be able to transfer it to clients. However, this topic is still insufficiently researched, especially in Serbia, which is why this research aimed to provide a theoretical insight into this topic supported by a statistical analysis of the results obtained from a survey of Serbian consultants. The results showed that the consulting sector in Serbia is still developing, but consultants are aware that today knowledge is the main capital and knowledge management is one of the primary conditions for achieving a competitive advantage. The research also showed that the relationship between knowledge management and consulting is a complex topic that opens up space for numerous and diverse research.

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