Glass Half Full or Half Empty: Does Optimism about Women’s Representation in Elected Office Matter?

Abstract

ABSTRACT Recent years have seen an unprecedented number of women candidates running for public office. Does the resulting potential for greater gender equality in political representation have downstream effects on individual-level political attitudes, particularly among women voters? Given the partisan imbalance in women’s candidacies, do Republican and Democratic voters experience the growing gender parity in political representation differently? We explore these questions by employing a survey experiment in the 2018 Cooperative Election Study (CES) that manipulates the perceived trajectory of women’s representation in politics. Our results suggest that priming future optimism as compared to pessimism in women’s representation has little overall effect on the gender gap in political efficacy and interest, but that party affiliation can be a moderator in this context. We discuss the broader implications of our findings for women’s engagement in politics.