Giving gifts (and then taking them back): identity, reciprocity and symbolic power in the context of Athens 2004

Abstract

The paper identifies discursive tropes that informed the official Greek rhetoric of the Athens 2004 Olympiad. It is argued that in order to understand these tropes, which place emphasis on the Olympics as an aspect of Neohellenic heritage, we must re‐consider the impact the Orientalist movement had on the formation of a distinctively modern Greek identity. The version of Orientalism that informed the Greek rhetoric was based on the Eurocentric belief that Hellas is the cradle of civilisation. The Western conviction that the modern Greeks (or Neohellenes) are not worthy of “their Hellenic heritage” because they are more Oriental than European is coupled with Greece’s economic and political dependency on Western resources. However, in the context of 2004 Greeks contested this power relationship with “the West”, both European and American. The Greek argument was grounded on the equation of Greek‐Hellenic cultural, with Western economic‐political, capital. Tensions characterised the Greek argument: on the one hand, the Olympics were regarded as a relational (universal) value that ought to circulate in an international reciprocal system; hence, their return to their “cradle” was deemed a form of recognition of the Hellenic (and by right of heritage, modern Greek) contribution to human civilisation. On the other hand, Greeks demanded exclusivity in their organisation. This paper follows this debate, maintaining that we can trace its foundational principles in the Greek moral, cosmological, order.