Abstract
This article draws on qualitative data from a Belgian poverty research. Intensive in-depth interviews questioned parents of deprived households about the way they deal with their limited means. To make ends meet, they are forced to restrain their personal needs and desires until they are adapted to the financial stringency of their condition. Further analysis of their situation is somehow confronted with a marked contrast between the parental austerity and the sometimes affluent way in which the wants of their young children are gratified. The poor household's consumption is indeed favouring the kids. Although there is not that much to share, the respondents prefer to neglect their own basic needs in order to satisfy their children's desires. This self-sacrifice is upholding one's honour as a parent and it develops at the same time a relationship with the children marked by affection, care and loyalty. By giving one can take up the parental role of a responsible actor who preserves his/her children from economic adversities. Consequently the gift bestows an identity upon the parents and helps to constitute a family bond marked by internal solidarity. This altruism clearly shows that consumption is not a simple deduction of the available income, nor is it a strictly utilitarian business. The means of consumption are also cultural means of communication, through which people assume roles and create social ties, resulting in a moral economy that tries to counter the misfortune of the outside world.
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