GIS-based service network optimisation for location of postal delivery system

Abstract

ABSTRACT Public postal organisations aim to determine the optimal locations for postal delivery service branches to enhance service quality, increase operational efficiency, reduce costs, and optimise resource utilisation. In this paper, we consider how to enhance the process of identifying suitable sites for these branches in Istanbul, Turkey, through a case study that evaluates land-use categories – and their influence on demand for postal services – within different districts so as to pinpoint the most appropriate locations for service branches. We employ Kernel Density Estimation (KDE) analyses in conjunction with Geographic Information Systems (GIS) to optimise the service network. This optimisation aids in deciding whether to close underperforming branches or to establish new branches in neighbourhoods with higher demand. Turkish postal delivery system statistics serve as the basis for our case study. Consequently, this study provides valuable insights into the selection of postal service branch locations and offers practical implications for improving branch accessibility in relation to spatial variability in demand. Such applied insights can be crucial for administrators and policymakers when making informed decisions regarding long-term location planning and initiatives across various sectors.