Abstract
This paper introduces the Italian thinker Gillo Dorfles (1910-2018) as an early formulator of “la estetica del quotidiano” (Everyday Aesthetics) from the 1960s onwards. Throughout his extensive body of work, Dorfles gradually combined analyses of very different forms of aesthetic production and behavior while at the same time developing a line of aesthetic thought that offered an alternative to idealistic approaches. His approach centers on the interplay between the mythopoetic and the mythagogic, or between the synchronic and the diachronic.
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