Gig Expectations: Literacy Practices, Events, and Texts in the Gig Economy

Abstract

This article explores the writing and reading requirements of the literacy practices, events, and texts characteristic of work mediated by the online labor platforms of the gig economy, such as Airtasker and Freelancer, which bring together people needing a job done with those willing to do it. These emerging platform-based discourse communities and their associated literacies are a new domain of social activity. Based on an examination of seven gig economy platforms, the present article examines the core literacy event in the gig economy, the posting and bidding for tasks, together with the texts that enhance and support this process. While some tasks require written texts as the outcome or product, all tasks involve the creation of some form of written text as part of doing the work. These texts are both interactional and interpersonal. As well as being a part of negotiating and then getting a task done, they relate to the complexities of building the identities, knowledge, and relationships required of those working in a virtual work space rather than a traditional workplace. While most of these texts reflect familiar text types, the core text cycle is argued to be an “emergent” genre. Implications for education are presented.