Abstract
Editorials2 April 2013Getting the Most Out of Financial Incentives for Weight LossJason Riis, PhDJason Riis, PhDFrom Harvard Business School, Boston, Massachusetts.Search for more papers by this authorAuthor, Article, and Disclosure Informationhttps://doi.org/10.7326/0003-4819-158-7-201304020-00009 SectionsAboutFull TextPDF ToolsAdd to favoritesDownload CitationsTrack CitationsPermissions ShareFacebookTwitterLinkedInRedditEmail The use of incentive-based programs for weight loss is growing. This growth is likely to accelerate in the coming years due to a provision in the Patient Protection and Affordable Care Act, which allows employers to use a greater proportion of insurance premiums for this purpose (1). The effectiveness of the programs, at least in the short term, is consistent with insights from psychology and behavioral economics: Proximal and tangible rewards (such as monthly monetary payments) are more motivating than distant and intangible rewards (such as the downstream health benefits of weight loss).Because of the high costs of health ...
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