Abstract
This study isolates central claims of the fictional food figures, some of the paradoxes at the heart of those claims, and begins to unpack the conflicting demands of domestic consumer culture that both cause and result from them. It poses the question: what was the appeal of these fictional food characters to consumers in the decades between 1920 and 1980? Taken together, the answers resonate with a familiar romantic paradigm: they embodied a careful blend of something old (timeless appeal) and something new (timely appeal), something borrowed (from our consensual notion of an ideal paradigm of female maternal authority) and something blue (a solution to the kind of anxiety that might make a consumer turn to a maternal figure for advice about, and to her products for solutions to, an economy of rising expectations) – resonates with a familiar romantic paradigm.
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