Abstract
ABSTRACTJulian Barnes’s 1998 novel England, England is a tongue-in-cheek but pointed critique of the Thatcherite entrepreneurial heritage industry. Written in the context of the “anti-heritage animus” of late twentieth-century Britain, the novel criticizes the heritage-enterprise couplet based on the commodification of the UK’s national past into fake artifacts and clichéd nostalgic images. Sir Jack Pitman is a satirical caricature of a Thatcherite entrepreneur. The very success of his heritage theme park seems intended as an endorsement of a close partnership between heritage and enterprise. The result of their combination, however, turns out to be potentially harmful and disturbing.
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