Getting Creative Again. Awaking Your Inner Creative Self

Abstract

Imaginary thinking is an important quality within companies, needed for innovation and problem solving. Yet not everyone in a company is at ease when it comes to imagination. Apart from design school graduates, the majority of people are more trained in analytical thinking. Only few business school graduates are at ease in processes demanding a creative dimension. Empowering business students to gain confidence and experience in their creative thinking is a pedagogical challenge for business schools. This paper describes a pedagogical activity that helps business students onto the path of creativity. Pushing them outside their comfort zone through a guided effort, supported by a workbook, repeatedly surprising themselves and others with unexpected solutions. This activity makes them realize that they can further muscle their imaginative mind-set. Some students happily call it the development of their inner creative self. Academic peers awarded the Getting Creative exercise for its pedagogical innovation.