Getting Canadians prepared for natural disasters: a multi-method analysis of risk perception, behaviors, and the social environment

Abstract

As part of our broader research agenda on the psychology of risk communication and of risk management, we use a socio-ecological approach, inspired by Bronfenbrenner (Am Psychol 32:513–531, 1977. https://doi.org/10.1037/0003-066x.32.7.513 ), to better understand how Canadians perceive and prepare for risks originating from natural disasters. In this article, we present three empirical mixed-method studies as layers of analysis—a national survey, a social-spatial multi-level analysis, and a series of qualitative interviews—to bring a better understanding of how to engage Canadians in disaster preparedness and risk management. From our data, we examined how individuals perceived and understood natural disaster risks in Canada and how these fit in their social and life contexts. Given the increasingly diverse Canadian population, we used a cultural lens to contrast immigrants to Canadian-born individuals. After introducing the conceptual background and presenting our empirical studies, we conclude with a discussion on the implications for risk communication and management for natural disasters. Our findings suggest that Canadians could benefit from culturally targeted disaster risk reduction strategies that engage individuals–communities–government at all levels and are more attuned to the realities and specificities of life stressors.