Abstract

Current COVID-19 realities impose additional challenges to sporting event organisers who now have to consider and include new protective measures for the safety and security of both active and passive participants. This study focuses on event consumers and issues related to their intention to attend future sporting events and their perception of how important they find some of the safety-related protective measures when attending sporting events following the COVID-19 crisis. Based on the empirical study of residents from one Middle East and two European countries, the results suggest that, once all restrictions on movement and sporting event attendance is allowed to resume, most of the respondents will attend events in their home country within few weeks. In addition, the respondents from a country that experienced more severe consequences of the pandemic perceive all protective measures as more important than respondents from countries that were less affected.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.