Abstract

Colombian attitudes are analyzed in relation to the peace treaty signed between the government and the Colombian Revolutionary Armed Forced (Fuerzas Armadas Revolucionarias de Colombia – farc). For this, related phenomena are examined regarding the plebiscite through which such an agreement was approved or refused: campaign strategies for or against, opinion polls regarding key topics (political participation, coexisting with former combatants), and focus groups discussions. The main argument is that management of hatred and fear have led to a foundation on which to build peace in the country.

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