GERENCIAMENTO DE IMPRESSÕES ON-LINE NO LINKEDIN: ESTUDO FENOMENOLÓGICO ENTRE RECÉM-FORMADOS INDONÉSIOS

Abstract

Objective: This study aims to explore the experiences of recent graduates using LinkedIn, a social media platform, to find and secure employment after completing their studies.   Theoretical Framework: The authors explore the lived experiences of successful LinkedIn users through the lens of phenomenology. The authors also draw on Impression Management Theory (IMT) to understand how the users display themselves on LinkedIn by utilizing the platform's available features to accomplish their desired outcomes.   Method: This study was organized using a qualitative approach with phenomenological methods. Data were collected by interviewing ten recent graduates who use LinkedIn. The interview data were analyzed by bracketing, finding key statements, identifying codes and grouping themes, and constructing textural descriptions.   Result and Discussion: The findings indicate that fresh graduates view LinkedIn as a platform to enhance their personal branding. One of the most significant strategies is to make their LinkedIn profile as professional as possible—despite their lack of work experience.   Research Implications: Career development professionals and educators could use this study's findings to understand better how fresh graduates use LinkedIn for impression management and can assist them in making the most of social media for their career management.   Originality/Value: The study presents practical implications within the social context of Indonesia that have yet to be thoroughly examined in prior studies. Specifically, it can provide guidance for fresh graduates on optimizing their LinkedIn accounts by drawing on the experiences of the country's successful LinkedIn users.