Abstract
The purpose of the research is to reveal current trends in modeling the location of new catering establishments in the study area. The relevance of research in the article is determined by the development of the tourism industry. This applies to catering establishments operating in the lower price category. Such catering establishments include fast food restaurants. The article proposes to use geographic information systems for spatial analysis using software. The researchers used ArcGis software, which allows you to visualize the results of the analysis. Visualization of the results will allow to make the necessary decision on the location of catering establishments. The research was conducted on the example of the Industrialny District of Kharkiv. Analysis of geostatic models can be used to process statistical data in any locality by using a geostatistical method to convert data from a discrete view to a permanent representation. With the help of geostatistics methods, data from a discrete form are transformed into a continuous form. Researchers present mathematical formulas for determining the index of concentration of the actual population in a given area or the projected index. These indicators can be determined on the basis of data obtained during the research. Indicators are presented using elements of the ArcGis software package in discrete form and permanent form. In the research the model of optimization of placement of public catering establishments was developed. It is proposed to place twelve new catering establishments in the studied area of the city with the exact indication of their location. The scientific conclusion of the study will further improve the service to the local population and the promotion of the city of Kharkiv as a object of tourism. The principle of developing a digital map and geodatabase is effective to address issues related to tourism infrastructure, so the developed model can be used in other cities. Further research in this direction may be related to improving geostatistic analysis of data and taking into account more factors..
Highlights
The purpose of the research is to reveal current trends in modeling the location of new catering establishments in the study area
There are many problems in this area of the national economy related to the insufficient infrastructure development, inconsistency of quantitative and qualitative characteristics with world requirements and modern needs of foreign and domestic consumers, despite the fact that their percentage of financial turnover in the structure of the tourist product ranges from 20% to 50%
Future competitors are taken into account: projects that are under construction and development, as well as the availability of vacant plots prospective for the location of catering facilities, opportunities and conditions of delivery of goods in this area, labor resources in the given territory, a situation with attraction of the personnel for the created catering establishments (CE)
Summary
The purpose of the research is to reveal current trends in modeling the location of new catering establishments in the study area. The relevance of research in the article is determined by the development of the tourism industry This applies to catering establishments operating in the lower price category. The principle of developing a digital map and geodatabase is effective to address issues related to tourism infrastructure, so the developed model can be used in other cities Further research in this direction may be related to improving geostatistic analysis of data and taking into account more factors. The multifactorial environment of modern catering enterprises forces them to be constantly in search of new opportunities, entries into the market of food services, technology and consumers, an effective management mechanism that is sensitive and able to respond to change and act in conditions of uncertainty. The stated above considerations allow us to justify the relevance of finding a solution to the problem of choosing the best location for the catering establishment
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