Abstract
During his first bid for president in 2000, George W. Bush gave three key speeches: his nomination acceptance, his victory speech, and his inaugural address. This essay examines these speeches through the lens of the inaugural genre and finds that each of the three contains the goals, themes, and style expected of an inaugural address. This finding demonstrates the potential utility of expanding the informative value of this de facto genre beyond its ontological boundaries, encourages an alternate view of nomination acceptance addresses, and invites an expansion of the boundaries of the rhetorical presidency. It also provides support for heterodox applications of genres in an effort to better understand changes in political rhetoric.
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