Geographical mapping of visitor flow in tourism

Abstract

The available technology enables us to access a large amount of data shared by tourists on tourism web platforms. Such data include the exact geographical location visited, the time of a visit, and the identifier of a visitor. This article aims to identify the visitor flows in the North East Adriatic region. Visitor flows are groups of repetitive movements of visitors through the geographical space within a certain travel. We identified 31 groups of strategic visitor flows between 188 destinations in the region. The proposed methodological approach is unique and had not been used in this context before. By connecting new approaches in destination management and economic planning, we aim to improve the theoretical and practical knowledge in this field.