Abstract
This paper explores the importance of Geographical Indications (GIs) as important tools to protect traditional products and knowledge unique to specific geographical regions, emphasizing India's role in this global framework. Using both qualitative and quantitative research methodologies, we have analyzed the development, benefits, and challenges of the GI system in India, drawing from historical data, legal documentation, and recent GI registrations. Our findings highlight the critical impact of GIs on cultural preservation, rural development, legal frameworks, and marketing strategies. Furthermore, the study examines India's commitments under international agreements like TRIPS and the consequent domestic legislative actions. Highlighting recent GI registrations, particularly in the fruit sector, we have elucidated the various benefits of GIs to consumers, producers, and geographic regions alike. The paper is concluded by advocating for the strengthening and continuous evolution of the GI system to further harness its potential for cultural and economic enrichment
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