Abstract
Geographic Information Systems or to cover a broader aspect of Geo-Spatial analysis, are changing the way businesses are done across the world. The number of satellites that was launched in the latter half of the previous century and all the investment that went into geographic and spatial is now bearing fruits trying to minimize the error rates in the business models. The “birds eye” is slowly becoming an important planning and strategic tool for management to take decisions. One industry that is reaping most of this innovation globally is the retail industry. Use of data in the retail industry is not new as retailers have been using a variety of data set from finding new locations to getting in more footfalls. They have been playing around data and draw insights to learn about customers and provide them with better service. But with changing times and retail business models, those data sets provide a limited scope to judge and make decisions. This is creating demand for new data sets that can provide access to deeper and more precise consumer-behaviour data. While the Indian market is witnessing a rapid change in retail consumer behaviour and newer and newer retail channels are being established, the geospatial analysis could be a big boon for businesses to clobber down their error rates as well as help them maximize their sales and generate a formidable customer base.
Highlights
CHANGING FACE OF RETAIL IN INDIAThe Indian retail industry is on a growth trajectory and is emerging to be one of the most dynamic and fastpaced sectors which are contributing to the countries growth
4) The E-commerce industry and it's discount offerings are disrupting the brick and mortar businesses. These changing consumer behaviours and the opportunity to grab its share in the growing retail industry has forced the business to adapt to changes and adopt strategies which were previously unheard of
While the geography of the location does fundamentally influence and binds together culture, lifestyle, business and society, it has the power to answer many questions with respect to business and marketing questions and dilemmas. The tools such as the Geographic Information System (GIS) and geospatial technologies which are an integral part of core geography, are turning out to be really useful for businesses adding value to the organization as well directly impacting the bottom line on the income statement
Summary
The Indian retail industry is on a growth trajectory and is emerging to be one of the most dynamic and fastpaced sectors which are contributing to the countries growth. Today the Indian consumer is much more aware and has undergone various changes in his or behaviour with respect to attitude, motivation to buy, the propensity to spend, purchasing habits. 4) The E-commerce industry and it's discount offerings are disrupting the brick and mortar businesses These changing consumer behaviours and the opportunity to grab its share in the growing retail industry has forced the business to adapt to changes and adopt strategies which were previously unheard of. To build these strategies businesses are in hunt of data points that could help them identify. These businesses are trying to be error-free in the decisions they make as rolling back doesn’t lead to loss of money and time and in today's world hampers the brand and goodwill of the business
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
