Genre innovation and modularization in creative industry

Abstract

With the economic contribution of creative industry being more and more widely recognized, researches in this field have been increasing dramatically since the 21 st centry. However, in-depth disscusion about the mechanism and process of innovation in creative industry still lack of studying. In this article, we discussed the features of genre innovation, the major force of innovation in creative industry, and proposed that using semiotics is a good way to deconstruct genre innovation process and understand the inner mechanism of it. Furthermore, we analyzed the problems that the industry meets in genre innovation, and proposed that modularization comes to be a decent approach to deal with the problems. Through modularization, creative industries can solve its dilemma facing the fast-changing technology and market environment, so as to realize efficient and effective operation and then obtain long-term competitiveness.