Genre experiments of bloggers in the Internet environment and socio-cultural support of the user

Abstract

The article discusses the genre models of statements presented in the Internet environment as educational medium content on media platforms, video hosting, personal accounts of journalists-bloggers, analyzes the ways and means of accompanying the user in such an educational Internet discourse. The authors give a detailed comment on the current paradigm of genres of Internet communication, consider the genre-defining features that allow us to talk about typologies of genres of Internet resources and network blogs. In more detail, the authors dwell on the results of a discussion study on the description of Internet genres with an increased status of the subjective, personal principle. Particular attention in the description of personal genre experiences is paid to the methods of self-presentation and the choice of tools for virtual interaction with subscribers, the analysis of the means and techniques for organizing dialogue relations in Internet discourse in the genre form of an informative conversation, storytelling, ironic description or discussion discussion. Genre experiments are considered sequentially on the example of network book blogging and on the channel «Artifex Ru», a series of audio podcasts on the media platform «Arzamas» (Arzamas.academy) and TV program «Seminar» on the Russian channel «Culture». Each of the selected and presented materials offers relevant educational content and successfully promotes in the space of virtual discourse new and in demand by the target audience intellectual products in the field of cinema, theater or book production. The authors analyze the features of relations in Internet discourse and prove that such genre experiments serve the humanitarian tasks of cognitive socio-cultural and educational dialogue.