Abstract

As more people turn to documentaries to learn about environmental issues it becomes even more important to consider the ways in which genre and its representational patterns, such as the use of images, affect viewers. Re-examining the multiliteracies framework and grounded in rhetorical genre studies, this paper explores the first two episodes of Our Planet, a Netflix docu-series that catalyzed strong responses based on two jarring image sequences. The purpose of this paper is to examine how our familiar understandings of particular genres impacts our understanding of particular issues and what happens when the familiar patterns of a genre are challenged.

Highlights

  • In their iconic paper The New London Group (1996) introduced the term multiliteracies

  • The notion of multiliteracies has arguably centred on aspects related to technology, such as the ability to navigate different online platforms and, more recently, to combat deceptive media or disinformation

  • The original paper by the New London Group (1996) stresses the need for students to maintain and continue to develop more traditional literacies as they relate to academic success and overall positive citizenship

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Summary

Introduction

In their iconic paper The New London Group (1996) introduced the term multiliteracies. The purpose of this concept was to “describe two important arguments we might have with the emerging cultural, institutional, and global order: the multiplicity of communications channels and media, and the increasing saliency of cultural and linguistic diversity” The authors observed the significant shift in the role schools played and how “cultural and linguistic diversity [were] central and critical issues, [and] as a result the meaning of literacy pedagogy has changed” As The New London Group observed, there was a shift in engaging with literacy and text such that people were engaging in multiple modes of meaning-making.

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