Abstract
The purpose of this research is to undertake a genre analysis of a Pakistani shoe brand website to evaluate the strategic arrangement of its structure and content. Since the advent of online shopping, content like product descriptions and webpage orientation have become increasingly important. The primary goal of this research is to evaluate the website's structure, content, and alignment to explain how it is made convenient for online buyers. Bhatia's moves analysis of the sales letter is employed to identify the strategic approach that drives buyers to shop online. In this study, the seven moves are as follows: establishing credentials, introducing the offer, giving incentives, referring to the enclosed document, requesting additional conversation, applying pressure tactics, and concluding politely. For this purpose, the qualitative interpretative technique is utilized to assess the website's content and structure. Screenshots of the website have been used to examine the contents and how it is organized on the page. Finally, it is deduced that the website appears to be managed logically; nonetheless, it is required to provide detailed descriptions of products to make it more user-friendly.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
