Generational Cohort Groups’ Hedonic and Utilitarian Attitudes Toward Shopping for Home Furnishings Case Goods

Katherine Annette Burnsed,Nancy Nelson Hodges,Michael B Moody

doi:10.31274/itaa_proceedings-180814-920

Generational Cohort Groups’ Hedonic and Utilitarian Attitudes Toward Shopping for Home Furnishings Case Goods

Katherine Annette Burnsed, Nancy Nelson Hodges + Show 1 more

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https://doi.org/10.31274/itaa_proceedings-180814-920

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Publication Date: Jan 1, 2014

License type: cc-by

Affiliation: University of South Carolina, University of North Carolina at Greensboro

#Utilitarian Attitudes #Hedonic Attitudes + Show 8 more

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Abstract

The purpose of this study was to investigate whether hedonic and utilitarian attitudes toward shopping for home furnishings case goods differed across generational cohorts. The generational cohorts included in the study were: Silent Generation (born between 1925 and 1942), Baby Boomers (born between 1943 and 1960), Generation X (born between 1961 and 1981), and Generation Y (born between 1982 and 2000).

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