Generation Z’s role in addressing social challenges through social entrepreneurship: Moral obligation is the key

Abstract

The current study examines how moral obligation impacts the social entrepreneurial intentions of Generation Z with the help of Theory of Planned Behavior. The data comprises 392 undergraduate and postgraduate professional course students who fall in the category of Generation Z. PLS-SEM 4 was used for the analysis. We could note from our results that moral obligation is a significant factor in impacting social entrepreneurial intentions. Moreover, it has different impacts with the determinants of theory of planned behavior. Theory of planned behavior is significant and positive mediator between the relationship of moral obligation and social entrepreneurial intentions, however, interestingly, subjective norms failed to act as mediator for the same. The study also highlights implications for policymakers and practitioners to increase social entrepreneurial intentions and propose future research agenda in this research field.