Generation Z’s Opinion About AI in Recruiting — First Empirical Evidence from Germany

Abstract

Currently, there are hardly any studies that evaluate the topic of Artificial Intelligence (AI) in recruiting from the viewpoint of Generation Z (born between 1995 and 2010) as future employees. This article answers the question which are the opportunities and risks of using AI in recruiting from the perspective of Generation Z. To answer the question, the research uses primary data obtained among 20 Generation Z representatives in Germany in 2023. The interview partners were asked to share their opinion in focus groups. In summary, our study indicates that German Generation Z respondents see opportunities of AI in recruiting especially in regards to diversity and equal rights. Risks are seen concerning job loss in recruiting, especially for those employees who do not know how to perform complex tasks. Others are afraid of the security of their personal data due to a lack in AI or lack trust in the cyber security of companies.