Abstract
The aim of this article is to identify differences between the people of Generation Z and non-Generation Z and a potential demand for sea cruises. Data were collected during the period of May–June 2017 in the State of Minas Gerais (Brazil) through a survey of 312 respondents who had never taken a sea cruise. Data were analyzed with exploratory factor analysis, independent and paired samples t test, and logistic regression. The results revealed significant differences between Generation Z and non-Generation Z as potential sea cruisers. Managerial implications, limitations, and future research directions are discussed as well.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
