Abstract

The rising entrepreneurial generation: the worldwide phenomenon that will transform every business! The new leaders and wealth creators: what drives them, what they believe. Is loyalty really dead? Harnessing the awesome power of Entrepreneur: values-based management, and more.Generation began in Silicon Valley as a dream for a select few. Now, it is a worldwide phenomenon: a movement of minds and bodies to the new rhythm of global commerce. These men and women who are the new wealth-creators and shapers think differently about business and about life in general. This is a complete primer on tomorrow's generation of leaders -- and what it all means to the corporation, now and for years to come. Generation Entrepreneur answers the questions every business should be asking: Who and where are these new entrepreneurs? What are their values? What drives them? How are they balancing work and life? Is loyalty really dead? Then, it offers practical techniques for harnessing the awesome power of Generation Entrepreneur, by managing through values, and by rearchitecting companies to provide a welcome environment for tomorrow's movers and shakers. For all managers, consultants, trainers, career coaches, human resources professionals, and others interested in the e-business generation.

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