Abstract
Abstract This essay explores differences in aesthetic response scales for popular illustrations. A total of 254 subjects participated in this study, which involved answering a questionnaire consisting of 7-point scales by using a computer device. The data were analyzed by descriptive statistics, multivariate analysis of variance, and exploratory factor analysis. The principle findings were as follows: First, popular illustrations seemed to elicit some interest and a little novelty, and the aesthetic evaluation was positive in most responses. Second, except for one affective factor-preference-and two cognitive factors-interest and meaning-the ratings of most factors involved in the aesthetic evaluation were higher among adults than among adolescents. The coordination between cognition and affection evoked by the aesthetic processing of visual stimuli might be the true key to understanding the generational differences in the perception of popular illustrations. Third, the ratings for apprehending complexity among females were significantly higher than those among males. The converse was true of the scores for apprehending activity, and activity presumably played an important aesthetic role among adolescents. In conclusion, this research provides a preliminary examination of the aesthetic responses to popular illustrations; however, it has some limitations that can be addressed in future studies.
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