Abstract
Blogs can be used as a conduit for customer opinions and, in so doing, building communities around products. We attempt to realise this vision by building blogs out of product catalogues. Unfortunately, the immaturity of blog engines makes this endeavour risky. This paper presents a model-driven approach to face this drawback. This implies the introduction of (meta)models: the catalogue model, based on the standard Open Catalog Format, and blog models, that elaborate on the use of blogs as conduits for virtual communities. Blog models end up being realised through blog engines. Specifically, we focus on two types of engines: a hosted blog platform and a standalone blog platform, both in Blojsom. However, the lack of standards in a broad and constantly evolving blog-engine space, hinders both the portability and the maintainability of the solution. Hence, we resort to the notion of “abstract platform” as a way to depart from the peculiarities of specific blog engines. Additionally, the paper measures the reuse gains brought by MDE in comparison with the manual coding of blogs.
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