Abstract
At the appropriate times during this symposium we have left this hall and descended the stairs to take on the common human role of consumers of food and drink. Here in this hall we have spoken of the consumer as if he were not present. Much has been said about educating him. Reference has been made to the very vocal groups claiming, under the guise of consumerism or popular journalism, to speak for him. Some are concerned to surround him with legislation, ostensibly for his own good. Too little has been said about observing him, although observation is the beginning of science. At tea just now many of us could be seen enjoying artificially coloured, artificially flavoured, iced cakes - full of empty calories - and a few, including myself, smoked cigarettes.
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Schedule a callMore From: Proceedings of the Royal Society of London. Series B. Biological Sciences
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