Abstract
The use of new technologies as instruments of rapprochement between the public and the radio gives us a meaning of the power that the media have to announce what happens daily in society, applying techniques that allow them to be in the place where the events take place. facts and transmit them as they are, from the journalist's perception that allows him to get closer to the truth and why get closer to the truth, because the journalist must remember that one of the rules that govern this activity is the fact of asking and asking questions until to have the information that is needed and not to believe any version that the source expresses, and especially because doubt is the essence of journalism. Public participation in the media is a phenomenon that has emerged and has been promoted in recent years in Cuenca. Now not only with the use of the conventional telephone but with the application of technology such as: Internet, cell phone messages, emails and chats that have made the newscasts the most popular genre by audiences. This construction motivates the investigation of theories that support this position. In this context, we currently live in a technological culture that advances day by day and that marks in a matter of months a rapid obsolescence of much knowledge and the emergence of others. The impact of this culture is immense since it produces continuous transformations in economic, social and cultural globalization, and affects practically all aspects of personal life: work, commerce, bureaucratic management, leisure and education. For these reasons, technology urgently requires learning to live with it and authorize its undoubted benefits.
Highlights
The state of the art was built from what was proposed by various authors, including those most related to my research, such as Susana Herrera Damas, from the University of Piura, Peru "Spanish radio and its commitment to new modalities for the participation of listeners ”, and explains that interactivity and participation is the main contribution that new technologies have made to the participation of listeners on radio
Tonnies wonders what it is that continually "exposes" the individual and requires him to attend to the social dimension of his environment? It is the fear of isolation, of bad reputation, of unpopularity; is the need for consensus. This makes the person want to pay attention to the environment and become aware of the "public eye". This makes me think and leads me to determine that from the field study carried out in the three radio stations, all the text messages sent allude to a person in charge of the request made in the informative contents generated by the users and make them visible in the public space, where the topics that occur within Cuenca are exposed in: street arrangement, service in markets, basic services; they request and hold the person in charge of that area responsible for the definitive solution to the problem
In the public space, translated into the service that according to the nature of the media it provides to the public, citizen participation is vital to transmit and be sources of information, and even more so on the radio, where the essence of journalism is in the capacity of astonishment of the informant himself, is that through radio journalism he becomes a true
Summary
The state of the art was built from what was proposed by various authors, including those most related to my research, such as Susana Herrera Damas, from the University of Piura, Peru "Spanish radio and its commitment to new modalities for the participation of listeners ”, and explains that interactivity and participation is the main contribution that new technologies have made to the participation of listeners on radio. This position starts from the premise of recognizing the mediation that the radio media generates in the market and in the consumption processes, especially the consumption of the mass media, in the reconfiguration of the traditional meanings of citizenship: The approach of citizenship, mass communication and consumption has, among other purposes, to recognize these new scenarios of constitution of the public and show that to live in democratic societies it is essential to accept that the market of citizen opinions includes so much variety and dissonance like the clothing and entertainment market.
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