Abstract
Women have traditionally been under-represented in the global sports media in terms of the amount of coverage dedicated to women's sport compared to men's. There have also been qualitative differences in the manner of reporting of women's and men's sports, reflecting the patriarchal attitudes dominant in society. This article explores the extent to which these traditional differences exist today in the Spanish print media. Drawing on data analysed from a sample of Spanish newspapers during the summer Olympic Games of 2004 in Athens, we carried out an empirical analysis of the amount of coverage dedicated to women's sports and research of a more qualitative nature which focuses on a detailed evaluation of the narratives employed, the images published and the political commentary surrounding women's events and female athletes. While the gender gap in the coverage of the Olympic Games in Spain is narrowing and ideologies regarding masculinity and femininity are gradually changing, gendered discursive strategies and subtexts prevent this process from evolving further.
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