Gender Stereotypes Selectively Affect the Remembering of Highly Valued Professions

Abstract

This study includes two experiments designed to assess the effects of occupational gender-related stereotypes on information processing and memory performance. These two experiments were conducted in two separate cohorts of undergraduate students (N = 107 and N = 96, respectively). In each of them, we assessed (and confirmed) the presence of an implicit association preferentially linking high status attributes to men using the Implicit Association Test (IAT). We also assessed the effective incorporation of this association into gender-schemata and its consequences for information processing with a memory task that involved remembering the feminine and masculine forms of high or low status professional occupations. Results indicated that, independently of their gender, participants were more likely to forget and less likely to falsely recall the feminine forms of high status professions, whereas the opposite was true for the masculine forms of high status professions. The magnitude of these memory biases was correlated with the IAT scores. Moreover, in agreement with the predictions of gender-schemata theory, these memory biases (and their correlations with IAT scores) were predominantly observed when participants were not adverted that their recall would be evaluated later on (incidental-encoding memory task; Experiment 1), but less so when participants were explicitly instructed to memorize the same feminine and masculine forms of high or low status professional occupations (intentional encoding memory task; Experiment 2). Taken together, these results call into question the notion that gender stereotypes about professional occupations are declining, and they highlight a “men-high-status” association as a major component of these occupational stereotypes.