Gender Stereotypes in Female Contemporary Dress Aesthetics

Abstract

People always follow trends that are preferred by the mass, and stereotypes are generated as the trends spread out. Stereotypical aesthetics is somehow dominating society, because of the so-called norms of clothing and requirements. There are some potential problems with stereotypical aesthetics in females dress codes. The paper discusses the stereotypes of females dress code in the workplace, in daily fashionable wearing, and for different ages. The stereotype can be revealed from the clothes design, the brand concepts, and the emphasis on design. It is found that the stereotypes of female dress codes in the workplace have some negative impacts on the females body and their work. Furthermore, the stereotype of popular fashionable dress codes has been affected by social media and popular brands as well, and the socially moral judgments on females dress codes have contradicted what is prevailing in the real world. Last, the stereotypical impression of females of different ages has limited the creativity and diversity of clothing styles and aesthetics.