Abstract
PurposeEven though researchers have discussed gender stereotype change, only a few studies have specifically projected outcomes or consequences. Hence, the main purpose of this study is to examine the impact of gender stereotype change concerning the different outcomes.Design/methodology/approachIn achieving the purpose, the authors searched and reviewed current empirical knowledge on the outcomes of gender stereotype change in the Scopus and EBSCOhost databases from 1970 to 2020. The entire process was conducted through a systematic literature review methodology. The article selection criteria were executed using the PRISMA article selection flowchart steps, and 15 articles were included for the review.FindingsThe findings reveal that the outcomes from gender stereotype change research can be categorized mainly under the themes of “family and children,” “marriage” and “equality and women's employment.”Research limitations/implicationsThe co-occurrence network visualization map reveals gaps in the existing literature. There may be more possible outcomes relating to the current realities, and more cross-cultural research is needed.Practical implicationsThese outcomes provide some implications for policymakers.Originality/valueEven though researchers have discussed gender stereotype change on its various outcomes or consequences, research is less. Hence, this study provides a synthesis of consequences and addresses the gaps in the area.
Highlights
Even the 50 years considered for the review, the empirical studies reported on outcomes of gender stereotype change since 1998
Traditional gender stereotypes have evolved into gender stereotype change or egalitarian gender stereotypes with females’ participation in employment (Brandth et al, 2017; Mergaert et al, 2013)
This gender stereotype change has created various outcomes in various areas. This Systematic Literature Review (SLR) studied the outcomes of gender stereotype change in the literature during the 1970–2020 period
Summary
A society’s beliefs about the appropriate roles for men and women are gender role attitudes, gender ideology (Davis and Greenstein, 2009) or gender stereotypes (Attanapola, 2004; Berridge et al, 2009; Bosak et al, 2018; Charlesworth and Banaji, 2021; De Silva and Priyashantha, 2014; Eagly et al, 2020; Lopez-Zafra and Garcia-Retamero, 2021) Such beliefs are formed from the peoples’ observations of the behavior of men and women in different social roles (Priyashantha et al, 2021b). This trend has evolved the traditional gender role stereotypes into changing gender stereotypes during the last 50 years (Blau and Kahn, 2006; Mergaert, 2012; Priyashantha et al, 2021b)
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