Abstract
ABSTRACT The present study, following the general approach of Broverman, Broverman, Clarkson, Rosenkrantz, and Vogel (1970, 1972), and using scales from the Bern Sex Role Inventory, examined attitudes toward men, women, and “persons” in today'S workforce. Also examined were characteristics perceived as important for masculine and feminine-typed jobs (i.e., computer programmer and nurse) and for jobs in general. Unlike the results of Broverman et al., characteristics were not evaluated differentially for men, women, or “persons.” Both masculine- and feminine-typed jobs were seen as requiring stereotypically masculine and feminine, that is, “appropriate,” characteristics. Masculine characteristics, however, were generally perceived more positively in terms of overall importance.
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