Abstract
The differences in the speech and behavior of adult males and females may be a consequence of their sexist education in childhood; experimental research suggests that the development of children's gender identity is strongly affected by their reading materials and extensive research on these materials have revealed that gender bias and gender stereotypes are prevalent. The present study examines the representation of gender in conversations, illustrations and graphic design of the cover in nine packages designed to teach English to young children for evidence of bias. From each series, the intermediate level is analyzed. The results revealed that females have equitable visibility in conversations with regard to the number of participants, number of turns and the length of turns. Females however appeared to be the initiator of conversations 30 per cent more times than males. The analysis of illustrations in the second part confirmed the results of previous studies that females were under-represented in children's books. There were no significant differences in the representation of gender in the graphic design of the covers.
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