Abstract
This article focuses on the media coverage of gender parity in cabinets in Canada and three of its provinces. It paints a portrait of the Canadian discourse on women's political representation issues and reveals the way in which the arguments put forward focus both on the ideal of parity and on the rules for its implementation, gender quotas. The study is based on an argumentative analysis of the media discourse (Amossy, 2018) of ten cabinets. Our results show that media coverage is generally favorable, although counterarguments are more numerous when the novelty of parity has faded. Analysis of the results at the premium of media coverage provides a better understanding of how media coverage could influence political parties and their leaders to appoint more women to cabinet.
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