Abstract

The publication reveals the impact of gender policy on the effectiveness of educational management, the problem of gender inequality, which manifests itself in the socialization of students and youth and leads to reduced motivation of girls and young women in choosing technical sciences and STEM professions as careers. After all, the topic of professional orientation of a person in the temporary world is almost key. The importance of professional choice as a decisive factor in the success of a particular profession is given. A significant stage in the life of women is considered: professional choice during the school years. The importance of additional measures to encourage women at this stage of choosing a profession is proved. The data of the social research of the students of the NVK-Academic Lyceum № 15 in Kamyanske are analyzed. A comparative analysis of measures to support and encourage women in the world's leading technology universities is provided. The results of the study showed that the task of employment policy to equalize the chances of women and men to make a career in technical professions should be addressed, starting with school career guidance. As a conclusion of the study, there are proposals to improve employment policy, which help increase women’s motivation to learn STEM-science and gain a foothold in STEM-employment. The measures for career guidance can be included in the methods of systemic encouragement and motivation of girls and boys, equalization of their self-esteem of their own achievements. The article is of interest to scientists, public authorities, teachers of secondary and higher education, employment specialists.

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