Abstract

There are several reasons why gender recognition is vital for online social networks such as community Question Answering (cQA) platforms. One of them is progressing towards gender parity across topics as a means of keeping communities vibrant. More specifically, this demographic variable has shown to play a crucial role in devising better user engagement strategies. For instance, by kindling the interest of their members for topics dominated by the opposite gender. However, in most cQA websites, the gender field is neither mandatory nor verified when submitting and processing enrollment forms. And as might be expected, it is left blank most of the time, forcing cQA services to infer this demographic information from the activity of their users on their platforms such as prompted questions, answers, self-descriptions and profile images. There is only a handful of studies dissecting automatic gender recognition across cQA fellows, and as far as we know, this work is the first effort to delve into the contribution of their profile pictures to this task. Since these images are an unconstrained environment, their multifariousness poses a particularly difficult and interesting challenge. With this mind, we assessed the performance of three state-of-art image processing techniques, namely pre-trained neural network models. In a nutshell, our best configuration finished with an accuracy of 81.68% (Inception-ResNet-50), and its corresponding Grad-Cam maps unveil that one of its principal focus of attention is determining silhouettes edges. All in all, we envisage that our findings are going to play a fundamental part in the design of efficient multi-modal strategies.

Highlights

  • EMOGRAPHIC variables are often used as proxy measures, when factors of interest are more difficult to identify, conceptualize, or quantify

  • There is only a handful of studies dissecting automatic gender recognition across community Question Answering (cQA) fellows, and as far as we know, this work is the first effort to delve into the contribution of their profile pictures to this task

  • We assessed the performance of three state-of-art image processing techniques, namely pre-trained neural network models

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Summary

Introduction

EMOGRAPHIC variables are often used as proxy measures, when factors of interest are more difficult to identify, conceptualize, or quantify In many cases, these variables are used as the first set of informative features to take into account in predictive analysis. D similar demographic characteristics have similar preferences (e.g., interests, needs, values, incomes, and buying patterns) By examining these cohorts, one can forecast, and understand how these differences evolve in a life span [1]. Good examples are changes in personal expenditures as we age, where older people spend half as much on nightlife, entertainment and apparel when compared to younger individuals Understanding their evolution helps to design targeted advertisement, where the content of billboards can be visualized based on the demographics of pedestrians

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